Page 2 - Barefoot Proposal

Executive Summary

Dear Randi,
Thank you so much for allowing us to present our ideas based on your needs for your January 2019 Barefoot Annual Sales Meeting.
We too believe in bringing people together and we’ve had so much fun working as a team on your proposal on our end! In meeting
with your team and talking through your needs, it was clear to us that the Hello! team were fellow Barefooters…we found our
people!

I would like to schedule a call next week to review the proposal in a bit more detail but for a quick summary, below is our
understanding of some of your main DMC-related components, along with a few of our solutions for your goals:

The Barefooters:
o Your audience is made up of 85 of some of the most diverse individuals in the E&J Gallo Winery brand. Known as
“Barefooters”, guests range in age with a concentration on the years of 20 to 30. They come from all walks of life and
are very hard to impress because they have such creative minds. They live boldly and expect all events to have a
signature “Barefoot” vibe.

Monday, January 28, 2019 - Welcome Reception
o The Welcome Reception will be the first event your guests will experience. The overarching goal is to have your
creative, hard to impress guests be blown away for a strong start to an unforgettable 2019 Annual Barefooter’s
Meeting. You also want to showcase your Bubbly line in a glitz and glam Vegas-with-a-Twist evening.
o To that we say, “Hand Me a Bubbly and Watch Me Get Fabulous!”, a glamorous night filled with bubbles and show
stopping entertainment. So pop the corks and get this conference started!

Tuesday, January 29 & Thursday, January 31, 2019 - Sales Meeting Entertainment
o Even the best educational meetings can be long and daunting without a fun burst of energy to break it up here and
there.
o We have included elements that will get your attendees up on their (bare) feet.
Wednesday, January 30, 2019 - Teambuilding
o The most significant piece of the event is the teambuilding component. The most important goal of this event is to
cross-pollinate teams and communicate…essentially, they need to stop, collaborate…and listen.
o The previous teambuilding was wildly successful and that sets the bar high for this year.
o Our solutions for this interaction toe the line between outlandish and productive, with a focus on team synergy and
engagement. The variety offered is as cool as ice, ice baby.

Wednesday, January 30, 2019 - Drag Queen Casino Night
o This piece is an ending location following the teambuilding event.
o It needs to embody what being a Barefooter is all about…having fun and celebrating everyone exactly as they are!
o We took inspiration from your brand. Barefooters said it best, “Life would be pretty boring if we were all the same.”
o So tonight guests are going to dance it out and scream “Yaaaasssss Queen, Yaaaasssss!” at a one of a kind event that
celebrates diversity in an interactive setting!
What’s next…
Please know, this is just a stepping stone. Consider this the foundation to get the wheels turning and the excitement ready for your
2019 meeting. Following your review, we would like to schedule a call to go through in more detail. From there, we can revise and
recommend further adjustments, as necessary. We truly look at this journey as a collaboration.

We too believe in bringing something better to the table. We are confident we understand your vision because we are Barefooters
too! It’s not just a brand…it’s a lifestyle.

We will go the extra mile for you in our bare feet. Thank you so much for this opportunity!

Cheers,

Amanda Flaum 2
Account Executive