Page 19 - Hello!- Hyatt Corporation Proposal

CREATIVE SERVICES / EVENT DESIGN

Event design and production are a specific area of strength for Hello!. We
recognize that the event design discipline is so diverse and ever-changing that it’s
impossible to remain cutting-edge without focus. We have a dedicated Creative
Services department whose sole responsibility is the design and production of
themed events. In addition to our local resources, there are over 30 other Creative
Services professionals in our organization who are constantly sharing new ideas
and concepts with each other.

Employing this expertise is unusual for a DMC. The account executive is usually
responsible for being the “expert” for all hospitality services available in their
market: transportation, dining, venues, activities, tours, etc. as well as themed
events. This drives the account executive to depend entirely on a theme prop
partner for creativity; meaning, they send the event specifications to a third party
who focuses on the profitability of their décor inventory. The DMC then adds a
markup and incorporates it into their proposal. Conversely, Hello! doesn’t sell our
clients a partner’s theme party; our dedication to excellence and our craft has led
us to establish the Creative Services department as a unique offering that’s
innovative and award-winning.