Page 322 - Barkev Training Manuals - Final

Before we go into the personality types we need to recognise what level of the brain
your client is functioning in otherwise you could just be wasting your time.

Firstly, we have 3 areas or 3 brains in one, and YES that is common to everyone,
however we only function in one of the areas at ONE given time. In other words, we

cannot be in the mid brain at the same time as being in the reptile brain.

WHAT DO WE MEAN BY

NEW Brain

This is the brain or area where we can think logically and analytically
Open to ideas facts and reasoning

MIDDLE Brain
This is our emotional softer caring and relaxed side
Trusting

REPTILIAN Brain
Survival is the simplest way to explain it (fight or flight)
No rational thinking takes place it’s all defensive and the reptilian brain guards the rest
of the brain’s attention
Scared

SALES TRAINING MANUAL 2
Updated - 28 March 2018