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sequence as they joined the new (leaders, followers, laggards). Just as
there are tipping points etc. on the way up so they exist for the old idea
on the way down.
It is an interesting reality that there are few academic and practice
writings plotting the dissipation of business systems.
Links to Other Constructs
Emergence: Kicks off diffusion
Networks: Transmit the ideas being diffused
Nonlinearity: is the underlying idea in growth and decline that result
from Diffusion
Self-Organization: Diffusion is self-driven though it can be
supplement by such manage techniques as advertising
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