Page 49 - 2021 Detective Startup Training CIDI
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2/23/2021
Website, Email, Phone Number and Address
- DOT COM mywebsite.com
- Relevance in the name investigate, investigation, investigator, privateinvestigator etc.
- SEO – Search Engine Optimization
- Keyword relevance, outgoing and incoming link relevance
- Email – use yourname@yourwebsite.com – Refrain from yahoo, gmail, hotmail, etc.
- Signature Line
- Paid web site development
- Use local professional - DMD (Digital Marketing Dude – Maintains PPIAC site)
- WIX – VISTAPRINT
- Business Phone Number
- 2 cell phone - 2 line
nd
nd
- Google Phone Number – Rings on your cell phone
- Ring Central or other professional virtual phone service
Have a physical address (NOT your home) USPS, UPS store etc.
PI BUSINESS & MARKETING BASICS
JOHN MORRIS – EVCO INVESTIGATIONS
Contracts
- Required by law - CCR 750-1 1.8 Standards of Practice A. – 1 - A licensee shall enter into written
contract with each client, except as detailed in this Rule.
- Necessity of business
- Insurance & Bonding may request it - Database companies may request it
- MINIMUM REQUIREMENTS BY LAW
- DATE
- CLIENTS NAME AND ADDRESS
- YOUR AGENCY NAME AND ADDRESS
- DESCRIPTION OF SERVICES TO BE PROVIDED
- Be specific not generic Do not put “Investigate Client’s wife”
PI BUSINESS & MARKETING BASICS
JOHN MORRIS – EVCO INVESTIGATIONS
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