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CORK LIFE
目標客群 TARGET AUDIENCE
長期目標 LONG-TERM GOALS
機構 MECHANISM
我們希望能夠影響的是所有可能會有軟木塞的人，但首先要將設計的目標客群 定位在"最容易接觸到軟木塞的人"，擬定的場景是在紅酒館。
We hope we can have an influence on all the people who may have corks in their hands, and so we set our TA at ” The people who is most likely to contact with corks”. That’s why the scene will be set at a red wine pub.
希望透過我們設計的酒館，從踏入、走進、坐下到開酒這一連串的過程中，簡 單的讓消費者感受到軟木的溫暖且產生好奇心，希望進一步的說明之後，消費 者可以了解到軟木塞的價值，並不再隨便丟棄，進而達到增加軟木塞回收率的 長期目標。
We hope that through our design, the process from entering, walking in, sitting down to opening wines can easily make consumers feel the warmth and be curious about cork. And after further explanation, consumers can understand the value of cork, and no longer throw them away casually, and thus achieve the long-term goals of increasing the recycling rate.
我們在地板加入了一個簡單的互動裝置，當消費者踩踏到些特殊的地板時，這 些地板會將裡面的軟木塞像果汁機一樣稍微的打碎，這些地板並不是要取代產 業裡的製程(不符成本)，而是要驚喜消費者讓消費者有更深的感觸。
We add a simple interactive device on the floor, and when consumers step on these special devices, they will crush the corks a little like a blender, and the flooring was not meant to replace the process in the industry (do not match the cost) but to surprise the consumers and make them touched even more deeply.
經過地板的機構
Pass throgh the mechanism
踩踏地板的機構 Step on the mechanism
軟木塞因機構啟動而旋轉 The mechanism start to work
經過踩踏成了軟木屑 Corks are crushed
