Page 18 - Brand Ambassador Presentation

Use Your Influence to earn money

92% of people around the world say they trust word­of­mouth marketing above all other forms of

advertising. The voice of the customer has always been one of the most powerful concepts in

marketing, VTax referral marketing opportunity acts as one giant megaphone for that voice. In fact,

VTax has changed the balance of power between traditional tax marketing because it enables peer

recommendations to play a much greater role in purchasing decisions. According to a McKinsey Study,

tax preparation is regarded as a relationship business, thus marketing­inspired word­of­mouth

generates more than twice the sales of paid advertising, and these customers have a 37% higher

retention rate when it comes to taxes.