Page 7 - Business Partnership Presentation
P. 7
A RELATIONSHIP BETWEEN THREE PARTIES
In the world of affiliate marketing, A publisher is an individual or The final component that completes
an advertiser can be a company company that promotes VTax tax the affiliate relationship triangle is
selling a service like an insurance service in exchange for earning a the consumer. The consumer is the
company selling policies. VTax commission. VTax contractually one who sees the ad and then
pays its partners to help them works with a publisher, then provides makes an action (either by clicking a
promote its service. the publisher with creative – in the link or by submitting their
form of links, banner or text ads or information via a form) that takes
even unique phone numbers – that them from the publisher’s website to
the publisher incorporates into their the advertiser to complete the
website. action, which we call a conversion.
