Page 5 - A Guide To Financial Health v2
P. 5

Erik is an incredibly responsible manager, father, and husband. He tries to save money.



           But his parents, also chemical engineers, never really taught him how to manage his



           finances, and the public school system cut home economics long ago. The financial


           literacy videos he's watched on YouTube seem simple enough, but they don’'t help him



           save when there’'s not enough money and too much month.  You wouldn't know it by



           talking to him, but Erik and his family are struggling. He feels it the most when he can’t



           afford to put gas in his SUV, which, cruelly, makes it hard






           to get to work and earn the money to pay for gas. Or when his wife calls, exasperated



           in line at the supermarket, phone in one hand and toddler in the other, because her card



           was just declined at the register. Or when his daughter needs medicine for yet another



           something she picked up at daycare, and Erik has to pick between caring for his child or



           paying bills.








                                                                                                “I think it's time to make a resume,” Erik tells


                                                                                                his wife. “We just can't keep struggling like this.”



                                                                                                Erik's situation is not unusual. It is the new



                                                                                                normal. The majority of Americans live paycheck



                                                                                                to paycheck, struggling to make ends meet. And



                                                                                                the stress of that struggle does not magically




                                                    Erik Reid                                   disappear when people leave their home and

                                                                                                enter a workplace. They bring their stress with



                                                                                                them, affecting their attitude, their



                                                                                                performance, and ultimately, their desire to stay



                                                                                                and grow with a company.







                                                                                                This short book summarizes the research that


                                                                                                explains why so many people like Erik are



                                                                                                struggling, the measurable impact it's having on



                                                                                                businesses, organizations and what you should



                                                                                                consider when starting a project to help. I hope



                                                                                                you find it useful.














                                                                                                FOUNDER & CEO



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