Page 10 - ABFI March 19 issue

cover story

Nestlé INdIa to Boost

PreseNce IN the Breakfast

category wIth INdIaN oPtIoNs

Consolidating Business Activities of Newly Launched Products

Activities and new launches have helped Nestlé India maintain leadership positions in more than 85% of product
categories. It launched 40 products in the last two years and recalled 10 of those. Nestlé India, at present, has eight
factories across the country. The company also did not rule out evaluating inorganic growth in the country and said it
may consider it if any opportunity arises...

MCG major Nestlé opportunity in India or the 'Ask Nestlé' market where this website is
India, the local arm opportunity for growth... but Commenting on fake news being launched,” he said.
Fof Swiss food and a thriving mode.” on nutrition, Narayanan said, When asked if the
beverage company Nestlé, While the domestic market it has affected choices and company will in future also
is working on two or three has been driving its growth, lives of people. Therefore, link Ask Nestlé with its own
dozen new products in Narayanan said, Nestlé Nestlé India in partnership e-commerce website for
existing and new categories India would now look at with Google, using a chat-bot selling its products, he said
and plans to launch in expanding its export basket. (computer program or an it is a possibility. “…Going
calendar year 2019 in the These launches will be rolled artificial intelligence which forward it could morph into
country to drive its aggressive out over the next few years, conducts a conversation something bigger in terms
growth plans, informed in line with the Gurgaon- via auditory or textual of linking up with our own
Chairman and Managing headquartered company’s methods) mechanism, is e-commerce intentions, if at
Director, Suresh Narayanan. move to diversify its portfolio looking towards launching all it happens. But today it is
According to a report, the beyond its core Maggi and a personalized information only for information sharing,
company, whose 6% revenues Nescafe brands. “Going dissemination website called dissemination and helping,”
come from exports, is now forward we will be aggressive ‘Ask Nestlé’. “Ask Nestlé he said.
looking to tap more overseas (on new launches)," said seeks to be a reliable and
markets by targeting countries Narayanan at the company’s anchor platform for nutrition Interactive platform
with higher Indian diaspora research and development and lifestyle information for The digital platform will
such as SAARC and South centre in Manesar, Haryana. customers. India is the only offer over 600 meal plans to
East Asia.
“In 2018, our core brands
have performed well…We
look forward for greater
acceleration as we go
forward… We have two-three
dozen projects (products)
in pipeline for launch in
2019. These products are
across categories,” quoted
Narayanan. Reiterating the
company’s focus on the
Indian market he said, “As an
organization the one clarion
call that we are working to is
that we are in the business of
growth to thrive and not to
survive… It is not a survival
mode that we look at the

10 March 2019 AgriBusiness & Food i ndustr y