Page 21 - August 2020 Inform (H-F200(2))

In addition, our herbs and spices have also been listed in Gousto’s home recipe boxes. There has been unprecedented demand for home-delivered recipe boxes, as the trend for home cooking continues to grow in popularity.
ASDA BBQ RECIPES
A number of BPS products were showcased in Asda’s June edition of the Good Living Magazine.
The recipes featured six of our herbs and spice ingredients. This partnership is an excellent example of how we are partnering to grow herbs and spices usage with this key customer.
CRUCIALS
Crucials recently launched their Garlic & Mayo and Yogurt & Mint sauces into 300 Co-Op managed stores. Meanwhile, Morrisons opted to create a Gondola End featuring the product portfolio with a full shelf in 180 stores.
Crucials launched its first marketing campaign on social media, achieving visibility across Asda digital 6 sheets, Woman’s Weekly and city centre billboards in Birmingham. The team also executed a highly successful social media campaign which focused on giveaways, recipe sharing ideas and general product information. This resulted in a total growth of over 6000 followers with a total engagement of 12% on Facebook.
Working in collaboration with other brands including Zip and WKD has proven to be very successful and exciting plans are already in the pipeline for future activity.
TECHNICAL SUCCESS
The Condiments & Sauces technical teams have successfully completed a number of customer audits including the Greencore Food Safety Audit and the Spar Food Safety Audit. In addition, the team gained approval to supply Pret A Manger products. These are fantastic achievements given the challenging business climate and a great example of our ‘Stronger Together’ and ‘Teamwork’ values in action.
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