Page 24 - August 2020 Inform (H-F200)

SHS Drinks
Update
WKD LAUNCHES NEW FLAVOUR
We’ve got a new addition to the WKD family with the introduction of WKD Lemon!
Over the last year WKD has achieved great momentum with WKD Pink and Dark Fruits launches and the team has excelled in bringing this new launch to market in just nine weeks!
Launching initially with Bestway group, WKD Lemon will be available in the rest of the ICC channel from 27 July onwards. A comprehensive, multi layered marketing plan which includes digital platforms for consumers, POS in depots and in store and a radio ad on Heart North West will be activated this summer.
WKD Lemon will be available in 700ml glass bottles, in both standard
and price-marked pack
(PMP) formats.
To enjoy the most refreshing drink of the summer, visit your local Bargain Booze and choose WKD Lemon. It’s time to say hi to our latest squeeze!
WKD has also been running an exciting Deliveroo on pack promotion across 143K of our 10 packs, with 1 in 4 winning £10 in Deliveroo credit and the chance to win a £100 voucher!
Over 4,000 consumers have entered the competition, which is being supported with social media giveaways.
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