Page 25 - August 2020 Inform (H-F200)

SHS Drinks
Update
SHLOER SPARKLING ON SOCIAL!
Our Shloer social media strategy aims to drive relevance with 25+ year olds by delivering engaging and relevant content under five key themes: unlocking more occasions and events, consumer giveaways with brand partnerships, celebrating life’s little wins with ‘I’ll Shloer to that’, retailer support and extra special Shloer serves to show off our versatility across Facebook and Instagram.
During lockdown Shloer launched a platform to bring families together virtually, offering audiences the chance to win two Portal minis. Entrants simply had to tell us who they were missing and why they wanted to receive one of the prizes. The response was amazing and the competition created an opportunity for people to support each other and share experiences, we reached over 111,000 people and had over 720 heart-warming entries.
We also suggested fun ways to use Shloer. From creating ice lollies to providing tips on board games, our creative ideas inspired and increased engagement, Shloer also secured brand mentions on Radio 1 ‘Fact Controller’ and on twitter with Greg James.
SHS Drinks and Standard Brands collaborated to launch a competition to win ‘Something Your Garden is Missing’, plus Zip and Shloer hampers. Throughout April and May Shloer activity reached over 300K people and achieved engagement figures of +10% in April and +13% in May, surpassing the industry average of 3%!
Now that our social bubbles can increase, we have activity planned to ensure Shloer delivers the perfect bubbles for all social occasions. We are actively looking to deliver content on Shloer that dovetails with topical events in the calendar, examples of this being Afternoon Tea week, National
Cocktail week, Rose day thereby giving greater resonance to the brand.
Now more than ever it’s important to celebrate all of life’s little moments and Shloer provides the perfect partner to do that with... ‘I’ll Shloer to that’.
25