Page 34 - August 2020 Inform (H-F200)
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SHS Sales & Marketing
Ireland
MERIDIAN RE-BRAND
SHS Sales & Marketing has successfully executed in market the re-launch of Meridian in Ireland. The impactful new pack designs have been well received by trade customers and look great on shelf.
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The re-branding was designed to coincide with the launch of the new Meridian Peanut Butter 470g size jars which will appeal to family consumers. At-home consumption has remained steady throughout the Covid-19 lockdown.
The Ireland team has also commenced the re-branding of field sales’ Meridian VW Transporter vans, increasing visibility on the roads across Ireland as deliveries are made to Dunnes, SuperValu and BWG Spar stores.
