Page 35 - August 2020 Inform (H-F200)

SHS Sales & Marketing
Ireland
STELLAR DRINKS PERFORMANCE IN IRELAND
WKD continues to deliver a stellar performance in Ireland with the brand recording its highest sales for a single month in June. All Irish retailers have
now changed from the 8 pack to a 10 pack option which has helped to ease the pressure of the production uplift.
bottlegreen has also been performing well, capitalising on the ‘indulge at
home’ trend, with brand performance 22% ahead of last year with the brand
recognised for using the finest natural ingredients in its delicious range of sparkling pressés and cordials.
NEW LISTINGS FOR BIOBAG
BioBag’s excellent performance continues at pace. Musgrave Retail Partners have confirmed listings
of our NPD lines for 2020. It’s an exciting time for the brand which has also made significant progress in Tesco Ireland with three new lines listed, including the new Compostable Cling Film. This product is completely unique
in the market place and Musgrave Retail Partners have recognised its appeal.
This ‘must have’ product will feature in the latest Fresh Magazine summer
DUNI APPOINT SHS SALES & MARKETING IRELAND
SHS Sales & Marketing has become the official distributor for the Duni range of Partyware products in
Ireland. One of Europe’s leading napkin, table cover and table accessory brands, Duni brings decades of experience in design and consumer insights in this ‘new to SHS’ category.
We look forward to working closely with the team to drive the business in Ireland. Listings have been secured with Dunnes, one of the first Duni fixtures to be merchandised by the SHS team. With supply to store already in place, this is a great start. Over the coming months we will also be targeting the wider convenience trade. This channel represents a fantastic opportunity for growth and brand development.
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