Page 13 - LRCC January 2022 Focus
P. 13

lansingchamber.org                                                                        CHAMBER NEWS



































        Lansing Regional Chamber of Commerce Celebrates
        Small Business Saturday  with Local Small Businesses
                                                    ®


              he Lansing Regional Chamber                                “It was so important for us more than ever to
              of Commerce (LRCC) was honored                                participate in the Small Business Saturday
        Tto support the small business                                        campaign as more than 80% of our
        community in the tri-county region                                      chamber membership is comprised of
        for Small Business Saturday on                                           small businesses with 15 employees
        Nov. 28, 2021.                                                            or less,” said Rahl. “Our small
                                                                                  business owners and entrepreneurs
        Created in 2010 by American Express,                                      are the lifeblood and soul of our
        the annual observance occurs                                              community and we were proud to
        the Saturday after Thanksgiving                                           support them through partnerships
        and supports small businesses                                             like Small Business Saturday.”
        nationwide to make a local and
        positive economic impact during the                                     The LRCC supports Small Business
        holiday season.                                                        Saturday as a “Neighborhood
                                                                            Champion,” which provided the
        “This year’s Small Business Saturday looked vastly               organization with kits to distribute to
        different from years past,” said Michelle Rahl, vice        a handful of businesses. The kit consisted of
        president of member engagement, LRCC. “The COVID-19     branded materials, such as a banner and tote bag to
        pandemic has severely impacted our local small businesses.   drive traffic on Nov. 28. The businesses that received
        We thank all shoppers who did the bulk of their holiday   the kits from the LRCC include:
        shopping locally and not only supported our region’s
        businesses but keeping those dollars in our communities.”  •  Moneyball – Okemos
                                                                 •  Kellie’s Consignments – Okemos
        Shopping small is making a difference and making an      •  Dusty’s Cellar – Okemos
        impact throughout our community. Sixty-two percent       •  Peanut Shop – Downtown Lansing
        of U.S. small businesses reported that they need to see   •  Kositchek’s – Downtown Lansing
        consumer spending return to pre-COVID levels by the      •  Preuss Pets – Old Town Lansing
        end of 2021 to stay in business. The LRCC encouraged     •  Bradly’s Home and Garden – Old Town Lansing
        residents to visit local and independently-owned stores   •  Playmakers – East Lansing
        – particularly those with ‘Shop Small’ branding –to      •  Country Stitches – East Lansing
        purchase various goods and services.                     •  Capitol Discount – Lansing l


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