Page 4 - RELAUNCH Guidebook v3

MOVING FROM CRISIS

TO RECOVERY

As your organization reviews the landscape and begins to contemplate reopening, there are a number of
resources available to help you. At minimum, you’ll need to attend to the following major action steps:

ASSESS YOUR RISKS
1 • Determine what’s needed to keep your employees and customers healthy and safe

• Figure out what, if any, financial considerations are at play
• Gather input from your stakeholders and partners

DEVELOP A PLAN
2 • Map out the activities and changes you need to complete before you can reopen

• Ensure your to-do list has been communicated and vetted appropriately

MAKE NECESSARY MODIFICATIONS
3 • Whether it’s a facilities change, the addition of some artificial intelligence, or a revised staffing plan, you’ll

need to anticipate and address the changes your business must make.
• Ensure all modifications are closely tied to your risk assessment, so you don’t forget anything!

REVIVE DEMAND
4 • Unless your organization has been open on a limited basis all along, it’s likely some outreach is needed to

get your customers active again. Consider a big announcement, a special offer, or some other strategies to
reinvigorate your target audiences.

ADDITIONAL REOPENING RESOURCES

• Operational Toolkit for Businesses Considering Reopening or Expanding Operations in COVID-19.
John Hopkins Bloomberg School for Public Health.

• Path Forward. U.S. Chamber of Commerce. A document designed to help business leaders find the
answers they need to develop a responsible reopening strategy

• The Restart. McKinsey& Company. Eight actions CEOs can take to ensure a safe and successful
relaunch of economic activity.

• A flyer from the U.S. Chamber of Commerce that can be customized and posted to inform
employees and customers about the steps taken to protect against the spread of COVID-19.

4 | RELAUNCH Greater Lansing