Page 14 - LRCC 2020 Annual Report
P. 14

Communications




        MARKETING CAMPAIGNS                                               SOCIAL MEDIA
                                                                          Impressions: 2,251,754
        #SHARETHEGOOD + PLAN YOUR WEEK                                    Followers: 20,093
        The LRCC launched the #ShareTheGood campaign, which highlighted local
        businesses working together to assist other businesses and organizations
        in our community during the COVID-19 crisis, and a weekly Plan Your
        Week email that promoted members’ webinars, educational programing,
        and virtual networking opportunities.                                                                  FOCUS MAGAZINE
                                                                          THE MONTHLY NEWS MAGAZINE OF THE LANSING REGIONAL CHAMBER OF COMMERCE • OCTOBER 2020  In February 2020, the LRCC added
                                                                                    IN THIS ISSUE:
                                                                                   MESSAGE FROM THE CHAMBER:
                                                                                   ELEVATING THE VOICE OF BUSINESS
                                                                                   CELEBRATING HISPANIC HERITAGE MONTH  THE MONTHLY NEWS MAGAZINE OF THE LANSING REGIONAL CHAMBER OF COMMERCE • MARCH 2020  a digital component to its FOCUS
                                                                                    FOCUS ON SMALL BUSINESS:
                                                                                    FINANCIAL TECHNOLOGIES, INC.  Magazine by implementing
                                                                                                               flipbook technology to make
                                                                                                               FOCUS Magazine a digital
                                          TESTIMONIAL                        NOVEMBER                          publication, further expanding its
                                          TUESDAY                             A PIVOTAL ELECTION FOR   KAREN GRANNEMANN  reach and visibility. Since March
                                                                                2020
                                          The Testimonial Tuesday              GREATER LANSING  GET TO KNOW THE LANSING REGIONAL CHAMBER OF COMMERCE TEAM  2020, the publication has been
                                                                                         IN THIS ISSUE:
                                                                                         2019 ATHENA Leadership Award Recipient
                                                                                         COMMUNITY IMPACT AWARD:  CAPITAL REGION COMMUNITY FOUNDATION
                                          campaign captured                             $400 MILLION IN ROAD PROJECTS SLATED FOR GREATER LANSING REGION  delivered electronically to Greater
                                          member testimonials             THE MONTHLY NEWS MAGAZINE OF THE LANSING REGIONAL CHAMBER OF COMMERCE • APRIL 2020  Lansing decision-makers and
                                          on how the LRCC helped       108TH ANNUAL DINNER CELEBRATES   THE MONTHLY NEWS MAGAZINE OF THE LANSING REGIONAL CHAMBER OF COMMERCE • MAY 2020  LRCC members.
                                                                       IN THIS ISSUE:
                                                                       COMMUNITY LEADERSHIP
                                                                       LRCC JOINS MICHIGAN COMPACT
                                                                       ON IMMIGRATION
                                          them navigate the            CHAMBER UNIVERSITY LAUNCHES
                                                                       SMALL BUSINESS SERIES
                                          pandemic.
                                                                           The New
                                                                         Quality Dairy        GREATER LANSING
                                                                                            COMES TOGETHER
                                                                                             DURING COVID-19 CRISIS
                                                                         QUALITY VISION. QUALITY COMMUNITY.
                                                                                            LRCC BRINGS BUSINESS COMMUNITY TOGETHER DURING COVID-19 • SUPPORT MI EATS INITIATIVE SERVES UP DONATIONS
                                                                                                 IN THIS ISSUE:
                                                                                                LRCC AMBASSADOR OF THE YEAR: BARB SCHRAM
                                                                          LANSING REGIONAL
                                                                          CHAMBER WEBSITE
                                                                          83,535 total views


        14     Lansing Regional Chamber of Commerce
   9   10   11   12   13   14   15   16