Page 3 - LRCC 2020 Annual Report

Member Engagement

ENGAGEMENT
In 2020, the LRCC understood that local businesses were 91%
faced with so much uncertainty and forced to navigate
an unknown landscape that presented many economic
challenges. Member

For that reason, the LRCC was committed to finding 29 Retention
ways to stay connected and support each other, while 1,001
being physically apart. The LRCC also worked with our
state and federal leaders to identify solutions to assist Surveys
businesses during a challenging economic time. Conducted Total
MEMBER JOURNEY 4.11/5 65% Membership
In 2020, the LRCC launched our Member Journey
campaign, designed to assist new members with finding
value in their membership investment and plugging Membership Member
into the tools, resources, and relationships that help Satisfaction Engagement
businesses connect, grow, and thrive. 800
Score 7
As part of this effort, the LRCC started to distribute
postcards to renewing and new members to recognize Member
the impact of investment in our regional success and Industries
how much we appreciate their continued support and Survey Represented
engagement with our organization. Responses 15
iCHATS
iChats were discussions hosted for specific industries,
such as hospitality and construction, to share their iChats
challenges and opportunities in navigating the Conducted
COVID-19 pandemic. By keeping the conversations
industry-specific, businesses could share best practices, 150
innovation, and resiliency.
iChat
Participants

2020 Annual Report / lansingchamber.org 3