Page 5 - LRCC June 2021 Focus

MEMBER NEWS

Capital Area District Library:

A Wealth of Business Resources

f you are thinking Reference Solutions is another resource that is akin on Google search or when you click on a business
about starting or to the largest phone book you have ever seen. The on the map,” said Goodrich. “That way, you can
expanding a business, resource allows you to use filters based on what make sure you have the right hours out there, the
Isharpening your industry you are researching, who owns the business, right website, and even post small updates to your
skillset, or perhaps or breakout ownership by gender. Google business profile.”
developing a more
targeted, strategic, “One of the things we have done for some non-profits E-Commerce classes are available to teach people
marketing strategy, there is to pull a list of all the woman-owned businesses how to use Shopify, which goes through how to
are a wealth of resources in Ingham County,” said Goodrich. “You can also start an e-commerce site on the Shopify platform.
available to help you in a segment certain geographic areas you want to target Through the CADL Library of Things platform,
place you may not think so you can do a postcard mailing and reduce costs for businesses can access things like Wacom tablets
about – the Capital mailing lists.” for graphic design, GoPro cameras, and lightboxes.
Area District Library Goodrich CADL also recently added Chromebooks and iPads
(CADL). DemographicsNow is a resource that is much easier to their wealth of resources.
to navigate than going to the U.S. Census Bureau
“The general public often doesn’t think of a library as website. You can define demographics by just about For more information about business resources
a business resource,” said Jessica Goodrich, library of any kind of geography you want to target, including at CADL, go to Capital Area District Library
things and business outreach librarian, CADL. “But, metro areas, neighborhoods, or school districts. (cadl.org) or call (517) 367-6300. n
when people think about starting a business, the
library is one of the first places they come to start CADL has also had
to investigate.” a partnership with
Google through
CADL has an amazing array of business resources that which several classes
can help, no matter what aspect of business you want to are available. You can
research. One website that provides a depth of learning learn how to get your
material is LinkedIn Learning (formally Lynda.com). business listed on
The site offers professionally produced videos that are Google Maps.
much more sophisticated than YouTube, teaching you
how to up your skills, including just about any skill set “If you have a physical
needed to work with computers, including Microsoft location, you can claim
Office, Photoshop, and QuickBooks. There are videos your business profile
on things like photography, project management, and which is that thing
marketing a small business that CADL members can that shows up in the
access simply by using their library card. right-hand column

here for your business with great solutions at a great value.
We’re here

Confidence comes with every card. ®

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Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. W002884

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