Page 62 - ATT DEI Annual Report

Hello Lab

S ince 2017, the AT&T Hello Lab EVERYTHING

Mentorship Program has “

empowered emerging filmmakers from ABOUT THIS
EXPERIENCE Intro Employees Communities Customers Content Suppliers Awards
underrepresented communities by
producing their short films and leveraging

our own platforms like DIRECTV, AT&T TV HAS BEEN
and AT&T TV NOW to help them grow COURAGEOUS

their audiences.

BECAUSE IT
Through this initiative, AT&T Hello Lab HAS GIVEN US

increased brand affinity and consideration among Gen Z and millennial

audiences while positioning AT&T as a leader in entertainment. ALL AGENCY TO
REALLY CREATE

In 2019, Emmy Award winner and LGBTQ icon Lena Waithe partnered with us 62
to be the program’s Lead Mentor. Malakai, who participated in the program as OUR OWN

the director of the short “Postmarked,” said working with Waithe helped her STORIES AND

feel confident telling her own stories.
NARRATIVES.” AT&T D&I Annual Report 2019

“Everything about this experience has been courageous because it has given
Malakai
us all agency to really create our own stories and narratives,” Malakai said.
Director, “Postmarked”