Page 15 - February 2021 Focus

MEMBER NEWS

Great Lakes Reality Labs Launches Haptix Studio

Experience and Emersion Created Through Virtual Reality

BY CASSADEE JACKSON, KOLT COMMUNICATIONS

G reat Lakes Reality
Labs
is
(GLRL)
Lansing-based
a
software development
company focused on Virtual
Reality content for education
and training. GLRL has
partnered with T3 to launch
Haptix Studio, the Midwest’s
largest motion capture studio
and digital media production
space. T3 is the education
and talent development
network made up of the
Lansing region business
and educational leadership.
GLRL will use the motion
capture capabilities to
develop state-of-the-art
animations for its education
and training programs.

“We have put together the
right partners to create a
facility that will support our
efforts as well as give students
an educational experience that
can’t be found anywhere else,”
said Jim Curran, founder of
Great Lakes Reality Labs.
“It is also a unique resource
for businesses in the region
and a facility that will draw
business activity to Lansing.”
“I want to tip my hat to the
Lansing School District and
the Intermediate School
Districts in Ingham, Clinton,
Eaton, and Shiawassee
counties for being great
partners.”

In partnership with the
Michigan Association
of Intermediate School
Administrators, Great Lakes Reality Labs has developed the Virtual Reality GLRL has significant ties to Michigan State University. Both Curran and
Learning Initiative (VIRLI). Tommy Truong, President of GLRL, are MSU alumni. The company is
focused on keeping talented developers and artists in the Lansing region. A
VIRLI is a library of Virtual Reality content suitable for educational settings. majority of the 13 member GLRL team holds a degree from MSU.
In addition to the 56 camera OptiTrack system installed at Haptix, full video
and production services are available. Great Lakes Reality Labs is located at 2722 E. Michigan Avenue, Lansing
48912.
“It is remarkable for Lansing to have the biggest motion capture studio in
the Midwest,” said Brian Town, CEO of Michigan Creative and a Haptix Haptix Studio is located in the Hill Center at 5815 Wise Rd., Lansing
Studio partner. “Haptix Studio will be a great asset for the Lansing business 48911. To learn more about Great Lakes Reality Labs and Haptix Studio, call
community and beyond.” (517) 513-6744, email info@glrealitylabs.com, or visit glrealitylabs.com. n

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