Page 5 - February 2021 Focus

VOICE OF SMALL BUSINESS

LRCC Announces Voice of Small Business Campaign

MARKETING CAMPAIGN TO HIGHLIGHT THE STRUGGLES AND OBSTACLES BROUGHT
FORTH DURING THE COVID-19 PANDEMIC

he Lansing Regional
Chamber of Commerce
(LRCC) has launched
T an unprecedented
marketing campaign to
highlight how small business
owners in the Lansing
region have been impacted
by COVID-19. The Voice
of Small Business campaign
will utilize multiple media
platforms and include a
series of themed videos that
highlight the challenges small
businesses have faced during
the pandemic and how they
have overcome setbacks and
obstacles.

“Small businesses have been
hit particularly hard by the KAIQUE ROCHA /PEXELS
COVID pandemic,” said Tim
Daman, president & CEO,
LRCC. “Despite the challenges of having their businesses curtailed or closed
and having employees laid off, it has been amazing to witness the steadfast
commitment to survive, and the resiliency needed to overcome extraordinary
challenges. We want to build awareness in the community of the incredible
stories of small businesses surviving and thriving during these difficult times.”
KELLOGG
The Voice of Small Business campaign will leverage the LRCC website, CA TERING
e-communications, FOCUS Magazine, and a robust social media platform MICHIGAN STATE UNIVERSITY
including Twitter, Facebook, and LinkedIn. A special landing page on the
LRCC website will house a series of videos , which are categorized into six
themes: resilience, teamwork, community, innovation, safety, and opportunity.
The campaign will run from February through July 2021.

“The Voice of Small Business marketing campaign fills a need to shine a
much-needed light on the everyday struggles these business owners are facing
and how general awareness of these issues can garner more communitywide
support and a sense of shared purpose,” said Ashley Sandborn, director of
marketing and communications, LRCC. “The videos will also celebrate the
Greater Lansing business community’s resilience and innovation.”

The website landing page will be updated monthly. The exciting stories of the
Great Taste,
Voice of Small Business campaign can be viewed at www.lansingchamber.
org/voiceofsmallbusiness. n
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catering.msu.edu

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