Page 11 - IP-HANDBOOK-07-2018

Several types of rights exist to protect the Intellec- tual Property in a product. Usually multiple layers of protection are sought, since each type of Intel- lectual Property rights provides a different scope of protection.
The LINDT TEDDY illustrates very well the interplay of several IP rights.
Trademarks
Distinguishing features of the branding Industrial design
New ornamental and aesthetic aspects of the bear Copyright
Original appearance and look of the bear Patent
New and inventive solution for a manufacturing or wrapping process Trade secret
Chocolate mass recipe kept confidential Domain Names
User friendly form of Internet addresses, often include trademarks and company names Geographical indication
Reference to the reputation of Swiss quality
11 For internal use only
III.
www.lindt-teddy.com
Types of Intellectual Property