Page 13 - IP-HANDBOOK-07-2018

III. Types of Intellectual Property
Trademark
Trademarks are the symbols that make our pro- ducts (goods and services) recognizable by the consumer. They allow our customers to distin- guish our products from those of our competi- tors.
Trademarks serve as identifiers of our products and as a guarantee of consistent quality.
HELLO
Words
Brand names, company names, flavour descriptors, personal names, geographical names, any
Letters & Numerals
NICE TO SWEET YOU
Slogans
WHAT IS A... ?
A trademark is any sign - words, letters, nume- rals, slogans, devices, colors or combinations thereof - that individualizes the goods or ser- vices of one company from those of another.
words or set of words whether invented or not.
Devices/ Images
13
For internal use only
Trade Dress
Shapes