Page 14 - IP-HANDBOOK-07-2018

III. Types of Intellectual Property
WHAT IS A... ?
Trademark
Trademark protection provides exclu- sive rights to take action against others that are copying or using similar trade- marks without authorization.
Trademarks have an indefinite span of life, if they are used properly and timely renewed.
Sound (LINDT jingle)
Movements (animated tredmarks)
The mark comprises a moving image consisting of a toothbrush moving towards a tomato, pressing onto the tomato without breaking the skin, and
Trademarks need to be protected and used in each country of interest to our business. Trademark rights are territo- rial.
Colors (GOLD BUNNY color) For internal use only 14
moving away from the tomato.
Combination of signs