Page 47 - IP-HANDBOOK-07-2018
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BRANDING PROTECTION LIFE CYCLE
Branding Creation Rebranding New products New territories
Marketing/Markets
Inform Group Legal & IP
Searching / Clearance in relevant markets
Group Legal & IP
Project Selection
Marketing
Inform Group Legal & IP
Launch Monitor infringements
Markets All
Inform Group Legal & IP
Registration Process Group Legal & IP
Enforce Rights Group Legal & IP
Preliminary search Full search Clearance Trademark Registration Trademark Renewal 1 week 1 month up to 3 years valid for +/- 10 years every +/- 10 years
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Key Take-Aways
• When developing brands, packaging, sales and advertising materials, etc. think about the involved IP
• Allow enough time to assess availability of the IP
• Inform Group Legal & IP about the decision on the selected projects to protect IP
• Never use a trademark before it was cleared by Group Legal & IP
