Page 45 - IP-HANDBOOK-07-2018

Generic or country codes
1 2 3 Decide what TLD to use
Domain names may be registered at a generic top level which consists of the well known .com as well as other new generic and geographical names such as .london, .international, .online or at country level where a two letter code is used to designate a specific jurisdiction e.g. .ch, .fr .br. Many consumers expect to see local languages used at the country code level.
1 2 3 Initiate registration process
HOW TO OBTAIN A DOMAIN NAME
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All our domain names are registered centrally through Group Legal & IP. Domain names should not be registered locally.
The registration process for the entire domain name portfolio of Lindt & Sprüngli is managed by one preferred domain vendor.
For new products and product ranges: ensure that registration of domain names is started before the project becomes public.
2 3 Prevent agencies from registering
Don’t allow distributors or agencies to register domain names and immediately inform Group Legal & IP if you become aware of such registrations.
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For internal use only
Key Take-Aways
• Domain names are easy to register. Don’t allow distributors or agencies to register our domain names.