Page 42 - Knowledge Organiser Yr9 24-25

Knowledge Base: English A study of social media with a focus on non-fiction writing Year 9 | Summer Term 2
1. Tone (For non-fiction writing)
1.1
sarcastic (sarcasm)
The use of words that mean the opposite of what you really want to say. Used to insult someone, or to show irritation, or just to be funny.
1.2
cynical (cynicism)
A critical tone with an intention to question morals and ethics of somebody or something.
1.3
satirical (satire)
The use of humour and sarcasm to criticise and ridicule someone or something. Often used in political pieces.
1.4
emotional
Writing created to evoke an emotional response from a reader, perhaps aiming to shape their opinion or make them want to act upon their feelings.
1.5
aggressive
A hostile style of writing, used to heavily criticise someone or something that the writer disagrees with.
1.6
comedic
A humorous piece of writing, perhaps without the more serious underlying message of a satirical piece. Light-hearted.
2. Vocabulary
2.1
media
The main means of mass communication (broadcasting, publishing, and the internet) regarded collectively.
2.2
data
Facts and statistics collected for reference or analysis. This now includes our personal data charting our online usage.
2.3
user
An individual who uses a service; in this case an online site or application.
2.4
clickbait
Content posted online with the purpose of generating 'clicks' and attention. Often misleading or purposefully controversial.
2.5
influencer
A person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.
2.6
trend/trending
A popular and widely discussed topic or video. On YouTube, for example, if a video is trending, it appears on the home page. Trending will result in a large increase in views and interactions.
1.7 motivational Writing designed to inspire an action from the reader.
4. Stretch your vocabulary
4.1
algorithm
(In social media) a set of rules and signals that automatically ranks content on a social platform based on how likely each individual user is to view and interact with it.
4.2
phishing
The fraudulent practice of sending emails or other messages, purporting to be from genuine companies.
4.3
echo chamber
An environment where a person only encounters information or views that mirror and reinforce their own.
4.4
confirmation bias
The tendency to process information by only looking for, or interpreting, information that is consistent with one's existing beliefs.
4.5
editorial
A newspaper article expressing the editor's opinion on a topical issue.
1.8
cathartic
Written to vent feelings. To 'get something off the writer's chest'.
3. Types of Media Outlet
3.1
newspaper
A printed publication covering major events.
3.2 website An online source for news and information.
3.3
blog
A regularly updated website, usually run by an individual, written in a conversational style.
3.4
vlog
Like a blog but using video rather than written text. Became hugely popular with the success of YouTube.
3.5
online forum
A social media site with a discussion-based structure, e.g; Reddit. Can be public or private.
4.6 objectivity Presenting a neutral perspective. Unbiased information.
4.7 subjectivity The quality of being based on or influenced by personal feelings.
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