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“Everyone thought we were crazy.
No-one had heard of us, we were
trying to sit beside massive brands. If
we hadn’t had emotion and passion
behind us, I don’t think we’d have
stuck at it. We just knew that first
watch had to be exceptional,” Nick
said in an interview with City A.M.
magazine.
They took their value for precision
and their passion for excellence and
applied these factors to the creation
of fine, luxury watches. And they
persevered to build a brand amongst a
sea of competitors and critics.
Today, not only does Bremont
produce impeccable timepieces, it
has one of the strongest links with
aviation and other high performance
teams. All their partnerships are
built on a shared interest in precision
parts, top level decision-making and
being the best in the world. They
have partnerships with warships,
submariners, adventurers, divers,
Boeing, the RAF, fast-jet and
helicopter pilots, Martin Baker (the
maker of ejection seats), and an
ongoing relationship with the Wright
Brothers Foundation, to name a few.
More about the 3 Ps
What I label the 3 Ps – perseverance,
passion and precision – enable many
of us to experience true highs within
our aviation community. It’s the right
mix of perseverance and passion
that’s often the differentiator between
success and failure.
To succeed in an aviation career
you’ve undoubtedly experienced
some hurdles along the way. At each
challenge, an underlying passion
for aviation and an ingrained ability
to persevere has kept you on a path
of being the best you can within
a profession you truly love. And
the outcome is an ability to deliver
precision!
Our processes and conquering (such as Red Bull Air Race Pilots, Bremont has brought high-end appreciate their ongoing commitment,
difficult tasks are part of what puts a Top Guns and gliding champions) watchmaking back to Britain. review the Bremont website. I can’t
smile on our faces as we regale other all required the traits of the 3 Ps to mark jessop & bremont think of a better way to celebrate
aircrew with stories over a couple succeed. These traits can take time to an aviation career than a memento
of beers. To be able to regularly rise cultivate. of something that encapsulates the
to the challenge and do things that Your hard work is building the essence of aviation: perseverance,
others admire makes us feel satisfied, qualities, habit patterns and traits passion and precision. You can even
proud, accomplished – it’s part of why that will serve you well for a lifetime. have them personalise the watch for
we were drawn to aviation in the first If you’re keen to learn more about your own organisation.
place. the significance of perseverance And if the price is out of reach, keep
For any of you working hard to and passion, I recommend Angela in mind that Nick and Giles are just
get your break within the aviation Duckworth’s 2016 book, Grit: The like us. They are down to earth and
industry – constantly overcoming Power of Passion and Perseverance. always keen to catch up and discuss
multiple obstacles and struggling to And getting back to Nick and all things aviation or to provide a tour
stay afloat – hang in there. Just like Giles, you won’t find any other team of their facilities. Next time you’re in
Nick and Giles, you’ve not entered this as passionate about their upbringings London (Henley-on-Thames) drop
path because it’s easy. and the link between precision and them a line to share a good aviation
Importantly, the highest achievers the aviation community. To truly yarn.
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