Page 71 - Attitude Towards the COVID-19 Vaccine Among Vulnerable Californians - TCE
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Demographic Profile of the Segments




              Consistent Likely                                     Swing                                Consistent Unlikely

           58% of Respondents                             21% of Respondents                            21% of Respondents

          College-Educated Men                             Household Size: 5+                              Latinos Ages 50+


         Post-Graduate Educated                     Central Valley/Central Coast                       Small Town Residents

                  White Men                                African Americans                         Sacramento/Rural North

          Asians/Pacific Islanders                               Uninsured                                African Americans

       Four-year College or More                                 Rural Area                          People of Color Ages 50+

                    Bay Area                            Interviewed in Spanish                   Non-College Educated Women

         Bay Area Media Market                          Have Children at Home                          High School Educated

      Four-year College Graduates                                Ages 30-39                                 Latino Women

                Men Ages 50+                                     San Diego                                     Ages 50-64

              Whites Ages 50+                            Some College or Less                             Women Ages 50+

          Household Size up to 2                           Latinos Ages 18-49                                  Uninsured

          HH Income $100,000+                          Some College Education                            Los Angeles County


        College-Educated Women                       Non-College Educated Men                           Some College or Less

                Suburban Area                                Men Ages 18-49                                      Women








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