Page 7 - Spring 2016 Regional Matters – RE/MAX of Southeastern Michigan

RE/MAX of Southeastern Michigan
RE/MAX of Southeastern Michigan’s 2016 Advertising Campaign is bigger and bolder than ever! When consumers need to buy or sell a home, we want them to think RE/MAX. With double the amount of billboards and four times as many SMART buses from our 2015 campaign, our outdoor initiative is sure to do just that! And, not only have we added more billboards and buses in 2016, we are excited to say that we have added radio and television as well! This extraordinary campaign is expected to generate 1.7 billion impressions and will drive consumers to remax.com. Our goal is to keep your advertising dollars working for you!
CBS RADIO CAMPAIGN
• March through May, 2016
• Live long weekend announcements (Fri. – Sun.) on WWJ
• Total of 195 announcements
• Over 3 million impressions!
MORNING NEWS TELEVISION CAMPAIGN
• March through May, 2016
• :30 and :15 second commercials on WJBK, WDIV, and WXYZ morning news
• Nearly 200 commercials in total
• Will generate 1.2 billion impressions!
7 REGIONAL MATTERS • SPRING 2016