Page 18 - Wedding Essentials & Essential groom Issue 8

TREND FORECAST

WHAT’S HOT NOW, AND WHAT’S HOT LATER

hy are trends so important? In the and act as our contemporary compass when
wedding industry, we see trends all searching for direction in our designs, and the
Waround us. We are often told that first milestones to be uncovered is the Danish
following global trends takes away from the cre- trend of building an environment of warmth and
ative purity of a design or style. This is far from coziness. This, coupled with the ancient Japa-
the case, as global trends allow us to document nese philosophy of Wabi-Sabi, the art of finding
aesthetic progress and experimentation and how beauty in minimalistic imperfections, will act as
it connects with people at this very moment. If our backbone when uncovering the future of our
you were to look back in history, you would find stylistic needs.
that a trend acts as a milestone for us as hu-
mans. Without trends, we would all be a bit lost. We incorporate this aesthetic by incorporating a
It helps us solidify our place in history, it gives sense of rustic charm and decaying, authentic
the ‘now’ a certain flavour, which we adapt and texture into our wedding designs. Keeping our
mold as we progress. styles simple and elegant with a home-like feel
will act as the foundation for our needs of today
Trends allow us to form a timeline, it allows and the foreseeable future. Muted palettes of
us to create something that caters to this very neutral hues, stripping down our designs into
moment, what do people desire, and how do we simplistic authenticity is the direction the world
adapt to that stylistic direction. We can meet the of art and design is taking. Time-worn interiors
needs of our current audience and establish with emotional charm and appeal with decaying
what is relevant to us by meeting the needs of textures. Exposed, mismatched designs for our
contemporary culture. fashion and decorative requirements will create
collections of hand-formed tableware with
So where exactly do these mysterious guidelines frayed, raw-edged fabrics and textures, giving
come from? Who do we turn to when trying to life to this pairing of trends. Floral arrangements
decipher the aesthetic needs of tomorrow? For should be sparse and minimalistic, set in simple
the digital tribesmen and women who spend ceramics, intertwined with negative space and
their days journeying through the online jungle, emotional charm, this will allow for aesthetic
Pinterest may be the first destination when ease on the eye to create an exposed and rustic
trying to map out the next step in modernity, beauty.
but this approach isn’t advised, as this platform
is only really useful when trying to establish Metallics are also making their way into the
what is trending right now or what was trending décor of contemporary style. Copper has had
before. its day, and is now making way for an elegant
brass. Sliver is also gaining some momentum
So how do we predict the needs of our culture while millennial pink is still a dominant fea-
for the future? Well, we look at the arts, design, ture found in contemporary interiors. These soft
fashion and interiors for guidance. These predic- pinks are very trendy right now when paired
tions pave the way for the weddings of tomorrow with muted tones of coral and grey, but it is pre-

18 | Wedding Essentials