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20 Marketing Reach
Beyond the
Spotlight
Podcast
In 2026, ND Country Fest partnered with the Beyond
the Spotlight Podcast, hosted by Jack Johnson
and Aiden Hoff, to bring fans exclusive behind-the-
scenes coverage from one of the Midwest’s largest country
music festivals. Known for interviewing professional athletes,
music artists, and content creators, the podcast broadcast directly
from the festival grounds, featuring interviews with Rogue Royal, an
in-depth conversation with festival owner Luke Schafer, and an inside
look at the experiences that make ND Country Fest unique. From backstage stories and festival
highlights to exclusive lineup reveals, the partnership expanded the festival’s reach while providing
sponsors with valuable exposure through engaging long-form content that lives on well beyond
festival weekend.
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