Page 3 - Demo

1 INTRODUCTION
Dear E-marketing Student
We are pleased to welcome you to this module (PEMK029 – Web-based and Search Engine Marketing) in the Programme in E-marketing and hope that you will find it both interesting and rewarding. We shall do our best to make your study of this module successful. You will be well on your way to success if you start studying early in the semester and resolve to do the assignment(s) properly.
You will receive a number of tutorial letters during the semester, which you will find under ‘Additional Resources’ on myUnisa. A tutorial letter is our way of communicating with you about teaching, learning and assessment. Tutorial Letter 101 – this tutorial letter – contains important information about the scheme of work, resources and assignments for this module. We urge you to read it carefully and to keep it at hand when working through the study material, preparing the assignment(s), preparing for the examination and addressing questions to your lecturers.
You will also receive a document on myUnisa at the start of your semester entitled ‘Additional Study Information’. Please read this document and this Tutorial Letter 101 together as they give you an idea of important information when studying at a distance and within a particular College/Centre.
In Tutorial Letter 101, you will find the assignments and assessment criteria as well as instructions for preparing and submitting assignments. This tutorial letter also provides all the information you need with regard to the prescribed study material and other resources and how to obtain it. Please study this information carefully and make sure that you obtain the prescribed material as soon as possible. We have also included certain general and administrative information about this module.
From the onset we would like to point out that you must read all the tutorial letters you receive during the semester immediately and carefully, as they always contain important and, sometimes, urgent information.
1.1 Getting started
Owing to the nature of this module, you can read about the module and find your study material online. Go to the website at https://my.unisa.ac.za and log in using your student number and password. You will see PEMK029-17-S1 (or S2 depending on which semester you are registered in) in the row of modules displayed in the orange blocks at the top of the webpage. Select the More tab if you cannot find the module you require in the orange blocks. Then click on the module you want to open.
We hope that you will enjoy this module and wish you all the best with your studies!
2 PURPOSE AND OUTCOMES FOR THE MODULE
2.1 Purpose
The purpose of the learning is to provide the student with relevant competencies (knowledge, skills, norms and values) in order to use web-based marketing and search-engine marketing as tools to in support of the marketing efforts of a firm. The application of the skills and knowledge will provide the student with the ability to take advantage of the many opportunities in this rapidly developing sector.
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PEMK029/101