Page 2 - Burnham Sales Optimization Blueprint 2018-2019
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TABLE OF CONTENTS
SEPTEMBER: FIRST REALITY CHECK 4
OCTOBER: S.M.A.R.T. GOALS & A USER MANUAL TO WORKING WITH ME 6
NOVEMBER: SPHERE OF INFLUENCE 12
DECEMBER: 2019 BUSINESS PLAN 16
JANUARY: SECOND REALITY CHECK 22
FEBRUARY: TOP TEN LISTS 24
MARCH: NEXT LEVEL CLIENTS 28
APRIL: BUILDING YOUR PERSONAL BRAND 32
MAY: QUALIFYING PROSPECTS 36
JUNE: UNDERSTANDING YOUR VALUE PROPOSITION 40
JULY: THIRD REALITY CHECK 44
AUGUST: ARTICULATING YOUR VALUE PROPOSITION 46
SEPTEMBER: RELATIONSHIP MAPPING—THE POWER OF A NETWORK 50
OCTOBER: RETENTION TOOLS 54
NOVEMBER: THE VALUE OF THANKS 58
DECEMBER: BUSINESS PLAN 62
ADDITIONAL TOOLS & RESOURCES 66