Page 43 - Burnham Sales Optimization Blueprint 2018-2019
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4. Power question:
5. How we can help:
6. Call to action:
Remember:
• Focus on the benefit/success/customer experience
• Facts tell, stories sell
List Specific Products/Services/Target Market
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2 7
3 8
4 9
5 10
List Competitive Advantages What Problems Do You Solve?
1 1
2 2
3 3
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5 5
Education/Qualifications
1
2
3
4
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