Page 66 - PNM General Election 2020 Manifesto
P. 66

The PNM will:
                                                                  •  Develop  of  specific  imagery  that  brands
               • Develop a Sports Tourism Master Plan inclusive   Trinidad and Tobago as a sporting venue
               of following features:
                                                                  • Encourage local Sporting TV stations to cover
                   o  Events will be spread across disciplines    events  that  could  reach  both  local  and  foreign
                   o  Regional competitions                       markets  as  well  as  the  marketing  of  events  via
                   o  International competitions                  YouTube posts, for easy access
                   o  Invitational meets
                   o  Category tournaments                        • Upgrade stadiums with the required equipment
                                                                  for proper Digital Broadcasting

                                                                  COMMERCIALIZATION OF

                                                                  FACILITIES


                                                                  We  recognize  that  there  are  both  health  and
                                                                  economic  benefits  to  be  gained  from  focus  on
                                                                  sports, health and wellness and we will leverage
                                                                  our  sport  asset-base  to  maximize  their
                                                                  commercial  value  which  includes  world  class
                                                                  facilities for seven (7) sporting disciplines:

                •  Initiate  and  maintain  a  Sporting  Calendar  to   Football,  Cycling,  Athletics,  Netball,  Cricket:
               eliminate  clashes  of  events  and  to  have  a   which includes iconic and historic venues such as
               maximum turnout at each event                      the Brian Lara Cricket Academy and the Queen’s
                                                                  Park Oval, Swimming & Field Hockey
               • Identify and plan for new and upcoming sports
               that have a high interest and will attract locals, as
               well as visitors and foreign teams to our shores

               COMMERCIALIZATION AND

               BRANDING


               The PNM will:

               •  Promote  the  sports  brand  of  Trinidad  and
               Tobago as a sporting destination as well as the
               home of ‘SPORTAINMENT’ for all tourists, using
               marketing  and  promotional  space  in  regional   The PNM will:
               airports and internationally
                                                                  •  Market  our  world-class  facilities  on  a
               • Develop Sporting Hubs centralized around our     commercial   basis   to   foreign   sporting
               current infrastructure to create comfort, ease of   organizations
               travel  and  amenities  for  every  district,  such  as
               health care faculties and accommodation



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                   PNM THE RIGHT CHOICE ON AUGUST 10                       People’s National Movement Manifesto 2020
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