Page 7 - Clear Channel Airport Experiential_JJ
P. 7
Tactics
Samsung constructed Galaxy Studio Pop-Up Shops in DCA, MSP, and FLL, where travelers could find out about the brand’s products as well as get a hands-on experience exploring their latest technology.
Results
Although this campaign is relatively new it has been
a success for the client and Samsung is already searching out additional Clear Channel Airports to invest in with longer term commitments, easy to install exhibits and additional supportive assets throughout the airport.
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More than half of frequent flyers are likely to try out new technolgy while waiting for their flight.
- 2017 Nielsen Airport Insights Study
