Page 9 - Clear Channel Airport Experiential_JJ

Tactics
Chiquita brought their latest campaign, Big Easy Bananamania to life by organizing fun happenings around the city –creating surreal banana moments in places frequented by conference attendees including their arrival at New Orleans International Airport.
Results
Chiquita Bananas interacted with a possible 20,000 produce experts and industry leaders from 60 countries, reminding them that bananas aren’t just the most yellow fruit but also the most humorous.
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We wanted to bring a little dose of fun to the proceedings, while showing all of the big players in the produce game that
we’re committed to building Chiquita’s iconic brand
- Mike Egan
Wieden+Kennedy