Page 8 - Gilead Biktarvy Multi-market CCA Proposal

WASHINGTON DULLES INTERNATIONAL AIRPORT (IAD)
MONTHLY PASSENGERS:
MONTHLY IMPRESSIONS:
ANNUAL PASSENGERS:
ANNUAL IMPRESSIONS:
DOMESTIC TRAVELERS: INTERNATIONAL TRAVELERS: 33% D.C. ADULTS DEPARTING 55%
1,818,112
5,090,713 21,817,340 61,088,552
67%
Round-trip digital network made up of nine massive screens located in Terminals A, B, C, and Main Terminal, strategically placed throughout the airport targeting 100% of domestic arrivals and international round-trip traf- fic; units sold as a package.
INVENTORY CODE: PK9MIX-1
SIZE: Varies by location
DIGITAL SPOT/LOOP LENGTH: 10/80 seconds 4WK NEGOTIATED RATE: $55,000
Network of two LCD screens located on the Ticketing level visible to all departing passen- gers heading to the IAD Security Checkpoint, targeting 100% of domestic and international departing passengers; this Departures Digital Network is sold as a packaged unit.
INVENTORY CODE: PK2LCD-1
SIZE: 86”
DIGITAL SPOT/LOOP LENGTH: 10/80 seconds
4WK NEGOTIATED RATE: $10,000