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DEDE GREISSBAUER

                                                                                                                                                                              Her Story of I’MPOSSIBLE



                                                                                                                                                              Turning the impossible into I’mPossible isn’t easy. It requires
                                                                                                                                                              tremendous work, dedication and, at times, blind faith.

                                                                                                                                                              In 2011, I suffered a near career ending crash during an Ironman
                                                                                                                                                              competition.  In one second, I’d broken 6 bones; two ribs, an
                                                                                                                                                              elbow, my pelvis in two places and my hip. Doctors told me I
                                                                                                                                                              might never run again and that most certainly, my career as a
                                                                                                                                                              professional athlete was over. I was too broken, my career too
                                    NEW GENERATION                                                                                                            physically demanding and the prospect of a return was……
                                                                                                                                                              impossible.

                                                                                                                                                              I awoke the next day, and set about to finish that day healthier
                                                         IN AN IDEAL WORLD                                                                                    than I’d started it. I learned to stand. To walk. To stand on one
                                               pOWER IN IS POWER OUT                                                                                          foot. And eventually, to swim, bike, and run. Every day, I pledged
                                                                                                                                                              to finish the day doing something I hadn’t been able to do the day
                                                                                                                                                              before.

                                                                                                                                                              It took years, but ultimately, I turned the impossible into I’mPossible
                                                                                                                                                              and I did it with the amazing support of companies like Blue. You
                                                                                                                                                              see, Blue was not all-together different than I was, at that time.
                                                                                                                                                              Together, Blue and I reinvented ourselves thru discipline,
                                                                                                                                                              dedication, a passion for what we do, and an insatiable desire for
                                                                                                                                                              excellence, transforming an uncertain future into a 2015 Ironman
                                                                                                                                                              Taiwan victory.





















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