Page 10 - So You Want To Be A Federal Contractor?

Common Marketing Mistakes
A well planned marketing strategy serves as the foundation for both commerical and government business. However, the government is unique and requires a specialized marketing approach.
SBA.GOV
Marketing to the Government
Don't Use Commercial Collateral and Messaging
Don't Attempt To Target the Entire Federal Goverment Don't Departmentalize Your Government Market Strategy Don't Take a "Set it and Forget it" Approach
Don't Ignore the Power of Digital & Social Media