Page 18 - 2018 Powerlist
P. 18

Fashion &                       When new tech is released, do you  How would you describe your
                                                                                  fitness level?
                                                         Go out immediately and buy it?
                  Technology                        (‘early adopter’)                    Unfit
                                                         Wait until others buy it? (‘early         Moderately fit
                                                    majority’)                           Fit
                  How would you best describe your         Wait until you need it? (‘late         Competitively fit
                  personal style?                   majority’)
                         Classic                                                  Have you ever run a marathon?
                         Fashion-conscious        How often do you use social     (Tick all that apply)
                         Hip/cool                 media?                                 Yes, for personal achievement
                         Sporty                          Never                           Yes, for charity
                         Casual                          Now and then                    No
                         Corporate                       Weekly
                         Scruffy                         Daily                    If no, would you ever run a
                         Bohemian                        I am never off it        marathon?
                         Conservative                                                    Yes
                         Avant garde              Which social media sites do you         No
                         Other (please state)     use most often? (Tick up to 3 that         Maybe
                                                  apply)
                  _________________________              Facebook                 Which activities do you take
                                                         Twitter                  part in?
                  What type of clothing do you           Instagram                       Football
                  typically wear?                        Snapchat                        Netball
                         Bespoke (handmade, tailored)        LinkedIn                    Running
                         Luxury designer label           Pinterest                       Swimming
                         Independent/boutique designer        Other (please state)        Yoga/pilates
                         High Street                                                     Dance
                         Vintage                  _________________________              Interval training
                         Other (please specify)                                          Weight training
                                                  On social media do you (tick as         Boxing
                                                  many as apply)                         Aerobic classes
                  _________________________
                                                         Check in occasionally to see what         Martial Arts
                  On average, how much do you       friends and family are up to         I don’t play sport
                  spend on clothes and accessories         Check in largely for breaking news         Other (please state)
                  per month?                             Use it to find links to interesting
                         Less than £50              articles                      _________________________
                         £51-£100                        Follow but don’t actively take part
                         £101-£200                  in conversations              _________________________
                         £201-£300                       Use it largely to maintain a
                         £301-£400                  professional profile          Do you have any of the following?
                         £401-£500                       Post and comment to stay in   (Tick all that apply)
                         £501-£1000                 touch with friends and family         Physical disability
                         £1000+                          Have your own ‘brand’           Chronic illness
                                                                                         Hereditary illness
                                                  Do you have a blog?                    No disability or illness
                  How often do you shop online?
                         Never                           Yes
                         Rarely                          No                       Do you have private healthcare?
                         A few times a year                                              Yes
                         Once or twice a month    Do you have a YouTube channel?         No
                         Weekly                          Yes
                         Daily                           No

                  Do you own any of the following
                  technology? (Tick all that apply)  Health & Fitness             Leisure & Travel
                         Smartphone
                         Tablet
                         Laptop
                         Kindle or equivalent     How often do you exercise?      How often do you watch TV?
                         PC                              Never                           Never
                         Apple Watch                     Occasionally                    Occasionally
                         Amazon Echo/Google Home or         Once a week                  1-2 times a week
                   equivalent                            2-3 times a week                3-5 times a week
                         None of the above               4 times a week or more          Daily





                  14  Powerlist 2018
   13   14   15   16   17   18   19   20   21   22   23