Page 63 - Powerlist 2019 - Digital Edition
P. 63

NEW   Dumi Oburota                           events, a fashion line, label services and publishing.    Media, Publishing & Entertainment
                     2019
                           Co-founder of Disturbing London          Born to Nigerian parents in South London, Dumi grew up
                                                                  with his brothers and sisters in a “fun house full of music”.
                                                                  The son of an entrepreneurial landlord father and social
                     “I love music, I love fashion, I love trends.  I am passionate   worker mother, Dumi grew up with their driven and caring
                     about technology. These disciplines cannot commercially   authorities while also being influenced by South London
                     survive autonomously – collaboration is our only way   street culture. It’s this hybrid of inspiration that has shaped
                     forward.  Disturbing London is here to do just that.    his personality and the direction of his business.
                     Disturb. London.  And then, the world. Challenging the   A proud Londoner keen to champion the city’s
                     preconceptions of what the music and fashion industry   opportunities, when Dumi reflects on his greatest moments
                     is all about, confronting social stereotypes and invisible   to date, he recalls the Olympic Games in 2012. Tinie, his
                     boundaries perceived by those who are facing them and   business partner, friend and client, closed the ceremony,
                     creating a better future – commercially, technologically   a moment he describes as “the culmination of two guys
                     and socially.”                               having a dream and making it happen”.
                      So says Dumi Oburota, who co-founded 360      Well known for his interest in sartorial trends and
                     entertainment company Disturbing London with rapper   a regular in GQ’s “best dressed” lists, Dumi is a keen
                     and songwriter Tinie Tempah in 2006. The company has   purveyor of the fashion industry, an arena he believes will
                     since grown to encompass 360 music and culture services,   become more boutique and shaped by “speed, truth, and
                     offering artist management and development, global   agility”, due to the power of social media.






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