Page 26 - Powerlist 2020

The Top 10

2

Pat
McGrath

Make-up artist,
Founder,
Pat McGrath Labs

at McGrath has been hailed by no less than American advertising campaign featured Elizabeth Hurley’s son
Vogue as the most ‘influential make-up artist in the Damian, who made his modelling debut.
Pworld’. Her make-up line, Pat McGrath Labs, is valued In July 2018, Pat McGrath Labs was valued at $1billion
at $1billion, and in 2019 she was among TIME magazine’s 100 following a $60million investment from New York investment
most influential people list alongside Michelle Obama and firm Eurazeo Brands who became a minority shareholder.
Facebook founder Mark Zuckerberg. Amazing for a company that launched in 2015 with a
Beverely Johnson, hailed as the world’s first black single product.
supermodel, described Pat as a ‘legend’ and ‘creative genius’, Northampton-born Pat’s groundbreaking concept brand
saying in TIME: “When I started modelling, there were no is based on the innovative concept of ‘straight from the lab’,
black makeup artists. It was a challenge to look our best. Pat and it releases new beauty discoveries in limited quantities.
McGrath allows us to be seen. Since launch, Pat McGrath Labs has received more than 25
“Her makeup is not just nice makeup – her bold, beautiful billion media impressions, seen products sell out within
colours make a statement. You usually don’t get that with minutes, and set the trends for others to follow.
world-renowned makeup artists.” Pat designs the make-up looks for countless iconic runway
The acclaimed Pat McGrath Labs range was launched in shows, breakthrough advertising campaigns, and editorial
Selfridges in April 2019, and the world-famous Oxford Street spreads for the most prestigious fashion houses and media
store gave over 24 of its 27 iconic windows to the partnership. outlets. CNN voted Pat ‘one of the most influential and
It became the department store’s bestselling beauty launch powerful people in fashion’, while Ebony magazine named
in its history, with a sale of a Pat McGrath product every 40 her ‘the number one most powerful person in fashion’.
seconds. She also appeared on Desert Island Discs where she spoke
In June 2019, fans went wild Pat unveiled her first about her inspirational mother and diversity in the beauty
ever range of foundations in 36 shades. The high-impact industry.

26 Powerlist 2020