Page 37 - The 10 Most Successful Shepreneur to watch for2019

In an interview with Swiftnlift Media, Attributes every entrepreneur should audience in understanding the science
the Emirati Founder and Entrepreneur possess. of colour and its benefits, which by
of The Gracious F, Fatima Al Shirawi the way will always be consistent. To
shares her great insight towards How do you strategize your game afford this strategy, I was located at a
organization’s journey and its plans to tackle competition in the shared office for a few years and had
specialized solutions and services. market? a virtual PA for support. Yes, it was a
Also, she broadly discussed about one man show and this was not easy.
company’s core competencies and I strongly believe there is no such
about how company is establishing in thing as direct competition in the Where do you see yourself in the
the market. colour consulting segment, however near future and what are your
all the similar concepts motivate future goals?
Fatima is a BA in Sociology and me and my team, to exceed in our
Marketing from George Washington performance for every service we This is my favorite question, there
University, she is also Certified from offer. All other organizations in the are many things I see myself and
Polimoda Fashion School in Florence similar business concept compliment The Gracious F doing in the future.
and London College of Fashion as a somehow our concept, and our first However, the most significant goal is
Certified colour Consultant accredited approach is to see how we could to be the leading colour consultancy
by The Colour Affects Institute. collaborate in the future with similar firm globally. Which will allow me to
organizations, in order to create and support individuals and corporations
Below are the highlights of the perform more efficient and greater in achieving their goals. The key is to
interview conducted between Fatima combination of services within the understand that the colour psychology
and Insights Success: field of colour. is a personal enhancement technique
when it comes to individuals and a
How do you diversify your What are the frequent challenges revenue generating science when it
organization’s offerings to appeal to faced by women entrepreneurs in comes to organizations and firms, not a
the target audience? the workplaces and what are the philosophy.
ways to tackle them?
The Gracious F started as an What is your advice for budding and
Individual Colour Consultancy firm I will not lie, being a women emerging Shepreneurs?
to support individuals to enhance entrepreneur has not been an easy
their day to day through science path, especially within the region I Have no fear, take the challenges,
of colour, might that be in their started my operations, where women no business is small or big, it’s your
aesthetics or their emotional balance. entrepreneurs were only existent and concept and attitude that make you a
Within following years our individual identified in some specific industries, successful “shepreneur”
clients had requirements within such as interior, Fashion, FMBs and
their corporate, interior and fashion Government Organizations. Women
segments to increase their productivity worldwide are sometimes not taken
and revenues through support of seriously, and constantly put into an
colour science. Past few years The intimidating spot, my solution for this
Gracious F has also been catering to has always been, craft and perfect your
all major segments of business with abilities and show your challengers
tools of colour science, and is now you are the best within your industry.
also a accredited educational platform
that offers trainings within Luxury What were the primal challenges
Retail, Management universities and roadblocks you faced during
and Government entities. Our the initial phase of your career as an
diversification has been natural once entrepreneur?
the knowledge of colour science and
its benefits spread within the region. My primal challenges were associated
to managing my finances, as I had no
Describe some of the vital attributes investment support when I started my
that every entrepreneur should possess. journey within this industry but had
imagined my company and expansion.
Apart from Passion, motivation and My first step was to prioritize my
market adaptability to cater to your needs, my initial investment was
audience within your business concept, applied to my organizations marketing
Research, a lot of Research was vital. tools, such as my website and PR in
Therefore, these would be the Vital order to offer awareness to my target

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