Page 12 - 10 Most Influencive Leaders of Agriculture 2019
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SHIVENDRA SINGH


                                     He is an IIM Ahmedabad Alumni with over 10 Years of
                                     Work Experience in Business Strategies & Supply Chain
                                     Management



          , using controlled sustainable     Polycarbonate house to                and make sure the solution is
         technology and modern farming       Hydroponic / Aeroponic set up         delivered to the farmer and the
        techniques, to create highly         and training resources on how to      Industry. That makes Barton
        productive agri-models for the       run the farm efficiently and impart   different from anyone in the
        new-age urban farmers.               technology training & finally         Industry.
                                             product selling support.
        The company has its production                                             Below are few challenges faced
        line of Hydroponic equipment &       Barton Breeze builds urban farms      till now for which we provided
        in-house developed automation        that help build the client’s business   adequate solutions.
        system along with a strong           with a mission to bring technology
        knowledge of agriculture             innovation in the farming sector.     i. Farmer to Consumer Link
        techniques. We help in consultation
        and setting up vertical farms        An Astute Leader of Barton            Be it Traditional agriculture or
        globally using our line of products.  Breeze                               Technology based farming, the
                                                                                   biggest challenge for the farmer is
        We provide end to end farm           Shivendra Singh, the Founder &        to reach the right market & get the
        management solutions and execute     CEO of Barton Breeze, is an IIM       right price for the produce.Barton
        projects on turnkey basis from the   Ahmedabad Alumni with over            has identified this challenge on
        development of climate-controlled    10 years of work experience in        the very initial stage and started to
        Polyhouse               /            Business Strategies & Supply          offer farmers a crop buyback plan
                                             Chain Management in India             where we buy the produce from the
                                             & Middle East, before starting        farmer at a fix annual rate.
                                             Barton Breeze, he was running a
                                             successful marketing business in      To make sure this buyback works
                                             middle east. He started working on    smooth, Barton provides crop plan
                                             a pilot project around hydroponics    to the farmer as per which farmer
                                             and set up two hydroponic             has to sow the seeds & in parallel
                                             container farms in UAE.               Barton has established its market
                                                                                   link in India & Internationally.
                                             With a unique understanding of
                                             evolving controlled sustainable       ii. Inadequate Knowledge of
                                             technology and modern farming         Hydroponic Technology
                                             techniques with cross-industry        Since technology is at its nascent
                                             experience, he realized Hydroponic    stage & farmer does not have
                                                    is the future of controlled    enough knowledge of hydroponic
                                                       agriculture that can be     technique, Barton offer training in
                                                        done in India for the      which farmer can learn about
                                                          people of India.
                                                                                   Water Management
                                                          Altogether
                                                          Different                Nutrition Management
                                                          Approach
                                                                                   Crop Management
                                                          At Barton, we aim to
                                                          identify the problem     Environment Management
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