Page 11 - Profit From Niche Marketing In The Modern World

OK so you now have a list of niche market ideas. The next step is to test the ideas to see if they are
likely to be profitable for you. There are two very important elements to this which are:

Demand and Commercial Intent

Demand is very important. You do not want to go for a niche that is very small. If you are not getting a
good number of targeted visitors to your website then you are not going to make much money, if
anything at all.

You need targeted visitors. These are people that have an interest in your chosen niche. This is cost
effective and will increase your chances of achieving conversions. Don’t be tempted to purchase broad
traffic for your niche. There are a lot of vendors selling traffic from specific countries but this will just
be a waste of money.

The other important aspect is commercial intent. If the niche is large but nobody spends money in it
then you need to forget about it. It doesn’t matter if you have a real passion for the niche – if there is no
money to be made then you are just wasting your time.

You need to take the emotion out of your decision here. It is possible that the best niche on your list is
something that you don’t know much about. You need to ask yourself if you could get interested and
passionate about it, especially if it was to make you a lot of money.

Niche Size

It is fairly easy and quick to see whether your niche is large enough or not. Just use the Google
Keyword Planner tool here. To use the Planner you will need a free Google Adwords account. This
doesn’t mean that you have to spend any money on Google Ads. You can if you want to but it is not
necessary at this stage.