Page 4 - Profit From Niche Marketing In The Modern World

Niche marketing is all about targeting a specific part of a market. To succeed with niche marketing you
need to:

1. Identify the best niche
2. Understand what the customers in the niche want and need
3. Provide the customers with what they want and need

It is all about narrowly defining a potential customer base. These are often a subset of a larger sector.
Think about this. Weight loss is a huge market that is always in demand. But trying to tackle this niche
would be really tough.

There are several sub niches available in this niche. Here are some examples:

• Weight loss for men
• Weight loss for women
• The Paleo diet
• The Keto diet

• Getting rid of belly fat
• Weight loss for seniors

Each of these sub niches is very large. One of the mistakes that newbie niche marketers make is to try
and go after massive markets such as “weight loss” because of the demand. The trouble is with a
strategy like this is that a lot of people searching for this term are looking for free information and have
no intention whatsoever of making a purchase.

On the other hand if you were to target “the Paleo diet” then there will be a number of commercial
intent keywords that you can go after here. In the section on keyword research we will explain this in
more detail. For now just accept that there is more chance of making a sale in a sub niche like this.